Unleash The Power Of Your Google Business Profile

In today's digital age, most consumers rely on Google when searching for products and services.

Whether you have a brick-and-mortar business or one that offers services to people in a specific geographical area, you'll want to ensure your Google Business Profile is top-notch to increase your visibility.

Therefore, local businesses must optimize their Google Business Profiles to help boost their online presence, increase traffic, and drive sales to their brick-and-mortar business or website.

There are 5 indicators that Google looks for in the Google Business Profile to rank your profile in that local pack. They are as follows:

Setting up Your Profile: 

Start by filling in your business names on your Google Business Profile. Next, add your primary category, followed by any additional categories. There is no limit to how many categories you can add.

However, I advise adding 3 to 5 additional categories only because Google wants you to select a specific vertical market. Google doesn't want you to be everything to everybody but rather concentrate on your ideal client for your local business.

If you need help finding the correct keyword for your primary and additional category for your local business?

You can install a free Chrome extension called “PlePer” to help you identify the highest-ranking keyword for your business in your Google Business Profile.

Once you have installed the extension, type "Google Maps" in your browser, then type your keyword in the search bar on Google Maps, and you will see a chart displaying the top searched keywords in your business area.

The next step, which may be the most crucial, is to craft a compelling description of your exceptional products and services, explaining why your ideal customer should choose you.

Complete your profile by adding your contact information, such as your phone number, website URL, and social profile (Facebook, Instagram, LinkedIn, Twitter “X”, etc.)

When selecting your location and service areas, a good rule of thumb is to list cities within a 50-mile radius of your business location. The final step is to input your business hours to complete your profile.

Keywords: Local SEO optimizes your sales page or website to improve your online presence and visibility. Keywords are essential to people when searching for products or services.

There Are Two Different Types Of Keywords Based On User Intent:

Transactional keywords (purchase intent keyword), such as "buy" or "order" indicates a high purchase intent.

Informational keywords (non-purchase intent keyword) like "how-to" or "tips" indicates a lower intent.

For Example...When people type "buy fresh flowers," they're ready to purchase. But "how do you preserve fresh flowers?" That's someone seeking guidance.

For effective SEO, it's crucial to differentiate between transactional and informational keywords. This will drive potential customers to purchase rather than those merely seeking guidance.

Let Me Explain…I will search for weight loss supplements in my search engine; however, I will not find a Google Local Pack, as it does not rank as a transactional keyword. After searching for nutritional supplements, a Google Local pack will appear in the search engine results.

This means that when people search for Nutritional Supplements on Google it indicates a high intention to purchase.

It goes without saying: The more transactional keywords you rank for in the Google Local pack, the bigger your audience, and the more times you will show up in the Google Local pack, where potential clients will show up with high intent to purchase.

Businesses can utilize the Local Grid Map to monitor their Google keyword rankings and track monthly improvements.

Keywords In Your Title: Your Google Business Profile should have keywords in the title that resonates with your core business. They reflect your business's name as used consistently on your storefront and website.

“According to Moz, a renowned SEO software provider, title tags are the second most crucial factor for ranking your website after the content.”

Google will allow a display between 40 to 60 characters for your title tag. Therefore, keep the title tags under 50 characters so the search engines can fully display your title tags.

Finally, We should remember that over 80% of all sales pages are viewed on a mobile device. A typical mobile device will only display 30 characters.

Keywords In Your Reviews: Reviews with keywords that resonate with your core business, such as keywords found in your primary and additional categories that will consistently rank in Google. They become powerful signposts leading customers to your door.

Maintenance For Your Google Business Profile: Google rewards users who maintain an active profile.

Add Your Service: Provide a detailed description and pricing for each of the services that Google recommends.

Add Keywords Within Your Content: A great way to increase the visibility of your website, blog, or videos on Google is to incorporate Google-recommended keywords into your content. 

These keywords can help optimize your digital presence and increase your chances of being discovered by potential visitors.

Add Keywords To Images: It is essential to embed keyword imaging in all your images.

Question and Answers: Respond to all the questions on your Google Business Profile. Ensure you answer all the queries to maintain a good customer relationship.

Add Updates: It is crucial to keep adding events and offers to your Google Business Profile to maintain activity. It will boost your profile's ranking on Google search results. Aim to post at least once a week and include a link to an article or blog post that uses your primary keyword.

Here is what leading reputation management companies are saying about the critical role review plays in the successful growth of your business.

Take, for instance, Bright Local's discoveries:

• 84% of people trust online reviews as much as personal recommendations.

• 73% of consumers trust a local business more when it has positive reviews.10

And here's Podium's Eye-Opening stats:

• Positive reviews can increase the likelihood of a purchase by as much as 240%

• Local businesses can grow their revenue by 87%

Conclusion:

Google Business Profile is a powerful tool to enhance your online presence, attract free traffic to your local business, and increase your sales. By optimizing your profile, you can enjoy better visibility, increased traffic, enhanced credibility, and boost your sales.

Therefore, investing time and effort into optimizing your profile is highly recommended to ensure your business is easily discoverable online.

If you want to learn more about how we can help your business thrive, we offer a FREE online marketing audit. Click here to get started:

https://www.localbusinessmaximizer.ca